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Mobile and Advocacy News, Insights and Industry Trends

A Mobile Marketing Meet-up in Louisville

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On October 14th Moontoast kicked off its first Mobile Marketing Meet-up in Louisville, Kentucky. 2014 has been the first year that consumers use mobile devices more than desktops, and even though 76% of all online transactions begin on mobile, it only receives 4% of all advertising dollars. Do you see something wrong with this picture?… Read More >

Two girls using phone in coffee shop.

The New Wave of Mobile Brand Advocates

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It’s time for brands to stop thinking of their audience in one dimension. Among a brand’s current reach lies more than just customers — there are mobile brand advocates with the power to spread a brand name faster than any email marketing campaign or ad word spend. Advocates are a brand’s most supportive customers who… Read More >